Author(s): Bonnie Bryant

Young Reader SPECIALS

Consumer Economic Issues in America empowers consumers with the knowledge to recognize and pursue their moral and legal rights. The book takes a pro-consumer and normative view as it reveals the vested economic interests of businesses, governments, and consumers today. The authors emphasize higher-order thinking using basic economic concepts to analyze consumer issues. Readers gain a strong understanding of the American economic system and the concepts of consumer sovereignty and consumer interest. They become equipped with the evaluative criteria for judging products and services, tools for living, the ability to analyze consumer issues, and an understanding of factors that affect buying decisions. The text examines capitalism and how resources are allocated in the U.S. marketplace. Discussions focus on economic concepts critical to consumer success, consumers in a global economic marketplace, and the details of the government regulating economic and consumer interests. Readers examine the breadth of current consumer interest concerns using a framework for analyzing and resolving issues and developing rational decision-making skills.